🗞️ Digital Marketing Must-Knows

Your Weekly 60-Second Round-Up

Author

Kole Ogundipe
July 25, 2022

💨 Your super-skimmable digital marketing newsletter

📰 News

1. YouTube, Content Creators & Shopify create an Ecommerce super team. YouTube has partnered with Shopify to bring shopping inside the YouTube app. (Shopify ↗️)

  • YouTube content creators can sync their Shopify stores with YouTube. 

  • When creators shoot a video, they can tag the featured products.

  • Viewers can buy the products within YouTube... No need to leave to buy on another site.

2. Facebook now has two different content feeds. The default 'Home' tab shows content from Facebook's algorithm. 'Home' will include Reels and Stories that Facebook suggested for you... you know, TikTok-style. While the new 'Feeds' tab sorts content from friends, groups, and pages in chronological order (The Verge ↗️)

3. BeReal reached the top spot in the app store. AKA the Anti-Instagram... is up to 20m downloads and counting for the app that only lets you post once a day at a random time of day. (Fast Company ↗️)

4. Instagram launches maps for popular spots. Popular tagged locations appear on the map. And users can filter nearby results by categories such as restaurants, cafes, and beauty salons. (Tech Crunch ↗️)

5. Also, Instagram can take payments in chat. Meta said that 1bn people across their apps chat message a business. Now qualified small businesses can take orders from within Instagram chat using Meta Pay. (Meta ↗️)

Plus

✂️ TL;DR

After spending years on the sidelines, more start-ups are participating in Prime Day, by Modern Retail:

  • Many DTC start-ups tried to avoid Amazon and sell directly to customers. This enabled the brands to know who their customers are and fully control their experience.

  • But selling direct is getting more challenging because advertising costs are higher, tracking is less effective and it's harder than ever to stand out.

  • The combination of Prime delivery and thousands of customer reviews mean Amazon conversion rates are often well over 10%.

  • The Prime Day event (300m+ items sold) is another big benefit Amazon can offer. Allowing DTC brands to get a large number of customers to try their products for the first time.

🧰 Tools

Inbox mailers trigger emails while subscribers are in their inbox which they claim results in a 3-5x increase in open rate. It was created by email marketers who believe timing is key. Inbox mailers integrates with Mailchimp, Zapier, and others. 

 🏖️ Community

Join a free community of 25+ awesome in-house senior marketers or founders. We give each other fresh ideas on how to grow DTC businesses through customer acquisition and retention. 

Interested? If yes, check it out & apply here. 

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P.S Have a friend who wants to be a smarter marketer? Forward them one of these emails 👍

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