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🗝️ Friday Social
This week in Marketing Social-land
Kole Ogundipe
July 14, 2023
Hello, Marketers
It’s Friday! As always, we’re signing off by sharing the best posts from Marketing Social-land.
#1
Twitter launched a counter move on Threads…
A revenue share with it’s users!
Twitter has backdated payments to Tweeters to February (when Elon announced the initiative) 🤑
Surprise! Today we launched our Creator Ads Revenue Sharing program.
We’re expanding our creator monetization offering to include ads revenue sharing for creators. This means that creators can get a share in ad revenue, starting in the replies to their posts. This is part of our… twitter.com/i/web/status/1…
— Twitter (@Twitter)
Jul 13, 2023
#2
And here’s what it all means…
What @elonmusk just did with Twitter ads is brilliant.
He just made every major creator on the platform a financial beneficiary.
When Twitter sells ads, the community gets a slice.
Alignment of incentives.
Same thing with paid subscriptions.
When creators get paid, Twitter… twitter.com/i/web/status/1…
— Andrew Wilkinson (@awilkinson)
Jul 13, 2023
#3
Shoppers came out in force for Prime Day with a record-breaking 375 million items sold.
Plus, Amazon is growing its lead as the #1 platform to start product searches.
🛍️Good news for Prime Day: Most US online shoppers start product searches on Amazon
Full analysis here: #PrimeDay#Amazon#AmazonPrimeDay#onlineshoppingm
— Chart of the Day (@ChartoftheDay_)
Jul 11, 2023
#4
In case you missed Wednesday’s edition, the end of the cookie is approaching (for real this time).
Privacy Sandbox is going live in Chrome 114 - if you update you might see it now. Your first view will be this popup once you restart - "enhanced ad privacy" is the overall branding to users. 1/
— Paul Bannister (@pbannist)
Jun 29, 2023
#5
Lastly, a fun one for the road 😆
Mark Zuckerberg making everyone forget that he wasted $12 billion on the Metaverse last year
— Charlie Light (@charliewrich)
Jul 9, 2023
👋 Have a great weekend
Kole