🗞️ Digital Marketing Must-Knows

💨 Your super-skimmable digital marketing newsletter

📰 Round up

1. Walmart's customer data can now target ads on TikTok, Snap & Roku. Walmart's growing $2bn ad business has expanded. Linking commerce with social media and streaming is at the core of the move. (Ad Exchanger ↗️)

• Previously Walmart only sold ads on their own website.

• Now they will facilitate ad buying on non-Walmart-owned properties. Brands can use Walmart's first-party shopper data to target on social media and streaming platforms. 

• Walmart will also measure the sales from the ads with their 'Walmart Connect' product. 

• In the US, social-led commerce is expected to reach $100bn by 2025, which Walmart is positioning for.

2. Amazon allows sellers to drive sales to their own ecommerce stores. Amazon launched the 'Buy with Prime' program so that sellers can offer Prime delivery as an option outside of Amazon. Amazon extended the program to enable sellers to serve Amazon sponsored ads and direct shoppers to their own stores to purchase. (Amazon ↗️)

3. Drizly is another new entrant to the ad market. Drizly is an Uber-owned alcohol delivery service. They will allow all brands on its marketplace to create search and display advertising campaigns. Brands can target specific demographics with selected cities. Drizly is part of the 'Retail Media' trend, where companies are generating advertising revenue from their first-party transactional data. Walmart, Best Buy, and CVS are also part of a growing number of companies starting to offer alternatives to Facebook & Google. (Marketing Dive ↗️)

4. Beehiiv, the newsletter platform, launches an ad network. This is another example of companies with first-party data providing advertising solutions. Beehiiv has thousands of newsletters (like this one) generating 75M impressions each month. Advertisers can get access to niche newsletter content within their niche. (Beehiiv ↗️)

5. Facebook rolled out a new ad format, Collaborative ads. The change allows local businesses to integrate third-party delivery options into their ads. So brands can get insight into how many ads lead to orders with the likes of Grubhub. (Facebook ↗️)

Plus

• Disney+ is expecting to command $50-60 CPMs for ad-supported version

• Instagram will no longer segment stories under 60 seconds

• TikTok's BeReal clone is gaining traction internationally

• Walmart now has a virtual fitting room

• Spotify launches audiobooks

🆕 Who's hiring? 

Find the latest remote Digital Marketing roles. View all

✂️ TL;DR

Why the Real Media network craze is just getting started

• The demand for first-party data with cookies (eventually) going away will continue to increase.

• Companies with scale can turn their website browsing data, in-store sales, and ecommerce sales data into another, high-margin, revenue stream.

• Amazon has led the way and other scaled businesses are looking to copy the playbook. Companies with well-established loyalty programs are well positioned. Expect major airlines or financial services to follow suit.

• GroupM predicts retail media revenue to reach $100 billion this year, 11% of all advertising spend.

Read the full article report from GroupM

🏁 The shortlist

1. Access my swipe file of digital marketing tools and ideas

2. Find the latest remote digital marketing jobs & side hustles (or post a role)

3. Subscribe to the 'Always be Learning' newsletter; One marketing tactic broken down every Thursday to help grow your DTC e-commerce business.

Was this email forwarded to you? Subscribe here