🗞️ Digital Marketing Must-Knows

Welcome to this week's edition of Digital Marketing Must-Knows. I'm your editor, Kole - already home for the holidays and writing from Nottinghamshire, UK. Let's review the headlines you need to know to start your week.

📰 Round up

1. Amazon is launching a TikTok-style feed feature in its app called 'Inspire'. Shoppers can buy products from a customized feed of photos and videos. Influencers, brands, and other customers can create the content. (The Verge ↗️)

• Once in the Inspire tab, shoppers can personalize their feed by selecting categories such as interior design, pets, and skincare. Then scroll through content that features Amazon products.

• The vertical video feed is in the TikTok style, where people swipe up to get more content. Shoppers will see a pop-up for the product with an option to "See all details," which leads to the item's product page.

• Amazon announced that the shopping feature will roll out to select U.S. customers in early December. And will become widely available to U.S. customers in the coming months.

2. Disney launches an ad-supported tier. 'Disney+ Basic' costs $7.99/month with 15 to 30 or 45 seconds ads. In total, Disney will show up to 4 minutes of mostly pre/mid-roll ads per hour of watch time. Only viewers in the U.S. have access on launch before other countries join sometime next year. 100+ major advertisers will be the first to launch primarily as a way to reach younger audiences. "Advertisers are dying for new inventory. As consumers are watching less linear TV," said one VC analyst in response to the news. (Tech Crunch ↗️)

3. Brave introduces search ads. Brave is a privacy-focused browser and search engine. Brave Search uses only the search query, country, and device type to serve up the ads. Brave does not keep any profile of users' searches. Brave processes 20 million searches per day and is growing. (Brave ↗️)

4. LinkedIn announced a privacy-friendly B2B targeting pilot. With 'Group Identity,' LinkedIn uses its first-party data to group members based on title, interests, seniority, and industry attributes. This is a privacy-first way to help advertisers target buying committees. Since "unlike B2C, where marketers are trying to reach one buyer with an immediate buying need, you have to build relationships with multiple decision makers". (Social Media Today ↗️)

5. Google's latest significant algorithm change extends to non-English pages. The initial 'Helpful Content Update' rolled out in August. Google has added new signals to identify content created with SEO in mind instead of what is actually helpful to users. And the update now applies to all content globally. (SEO Roundtable ↗️)

Miss last week's round-up? Read last week's edition here

Plus

• Twitter relaunches blue check mark

• Meta staff reportedly to discuss starting a Twitter alternative

• Twitter rolls out crowd-sourced solution to address misinformation

• Google is testing content recommendations in Google Search Console

• Music labels are clamping down on the unlicensed use of songs on social media

🏁 The shortlist

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✍🏽 written by kole ogundipe