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FEATURE

Amazon inks second Social Media Ads deal in a week

Last week we learned that Amazon teamed up with Meta to allow users to shop straight from Facebook/Instagram ads. While Amazon already has a partnership in place with Pinterest.

Now Amazon has reached a deal with another social media app, Snapchat.

Customers can choose to link their Snapchat and Amazon accounts. Then users can complete a transaction from the Amazon product ad, without leaving the social app.

Amazon is laying strong foundations with the major social media apps to bring e-commerce functionality to the environment where product discovery increasingly takes place.

"The battle with TikTok is on, and the partnership will help Amazon compete in the more impulse-driven, serendipitous type of shopping that happens on social media," said Jasmine Enberg, a principal analyst at Insider Intelligence.

Source: Tech Crunch, The Information, Reuters

TODAY’S HEADLINES

TikTok has launched a new feature, ‘Add to Music App’, which integrates with Spotify. Users can save songs they discover on TikTok directly to their preferred music streaming service. It is currently available for users in the US and UK, with more markets to follow. (TikTok)

Instagram's new feature lets users limit posts and Reels to their ‘Close Friends’ list. This feature was previously only available for Stories and Notes. (The Verge)

Google CEO, Sundar Pichai, confirmed that the company gave Apple 36% of the search ads revenue generated on iPhones. He said the total payment “was well over $10 billion” last year. (New York Times)

Meta limits the ability to run ads for EU users who sign up for the ad-free subscription. Meta claims in certain instances that would require using their personal information. (Social Media Today)

Microsoft announced that the China-based search engine, Baidu, will use Microsoft Advertising’s Chat Ads API. This means Microsoft will help serve sponsored content recommendations to users of the Baidu Chat AI. (Microsoft)