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TODAY’S HEADLINES

YouTube Shorts advertising has been extended to more advertisers. General availability to advertise between YouTube Shorts videos is expected within months. (Search Engine Land)

LinkedIn has 3 new B2B advertising updates. Following Meta’s lead, LinkedIn is launching a Conversion API. With ‘Website Actions’, advertisers can also re-target based on button clicks. And the recently launched Document Ads have been upgraded, which includes the option to do re-targeting. (LinkedIn)

Meta is expected to launch Threads in the EU next month. Meta could lead with a modified version to satisfy regulators. Threads is now outpacing X in terms of global downloads. (Tech Crunch)

X is pivoting to attract smaller businesses after backlash from major advertisers due to Elon Musk's latest interview. X is outsourcing some ad sales to target small and medium-sized businesses. (Financial Times)

Reddit announces new 2 new conversion-focused changes. Advertisers can now show up to six images or GIFs within the Carousel unit, all with clickable links to their respective landing pages. Secondly, Product ads will be served below the original Reddit post and above the first comment. (Reddit)