👾 Paid Social

FEATURE

‘X’ is moving to a monthly subscription fee to combat bots

Elon Musk suggested that the social network may no longer be a free site.

Musk said “a small monthly payment” is necessary to deal with the problem of bots on the platform.

“It’s the only way I can think of to combat vast armies of bots,” claims Musk.

“Because a bot costs a fraction of a penny — call it a tenth of a penny — but even if it has to pay a few dollars, the effective cost of bots is very high,” he explained.

Plus, each bot would need another new payment method which would make running bots at scale challenging.

This also comes after The New York Times broke a story that Meta is considering paid subscriptions in Europe.

Sources: Tech Crunch, Search Engine Land, The Independent

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TODAY’S HEADLINES

Google's Bard AI chatbot can now access personal information from Gmail, Docs, and Drive to help users find the information they're looking for. Bard can also be used with Maps, YouTube, and Google Flights. (The Verge)

TikTok has launched Attribution Analytics in their Ads Manager, which is a first-party measurement solution. The tool aims to show advertisers the value of view-through (as opposed to click-through conversions). (TikTok)

Meta is expanding its Meta Verified program to businesses; offering a badge, better reach, and impersonation protection for $21.99/month per Facebook page or Instagram account. (Meta)

WhatsApp is launching a feature called Flows which allows users to complete tasks such as booking appointments or filling out forms without leaving the app. Businesses will be able to use features such as text boxes or calendars to build new user experiences. (Tech Crunch)

Amazon is hosting a two-day Prime Big Deal Days sale on October 10th and 11th, with many early Black Friday-type deals. This will be the second Prime Day of the year. (Retail Dive)