🔎 Search Ads Toggle

FEATURE

TikTok launches Search Advertising

After much speculation, TikTok has finally launched Search Ads.

For advertisers running in-feed video campaigns on TikTok, there is now a ‘Toggle’ to show ads on TikTok’s search page (in addition to the traditional feed).

Ads will be shown when TikTok considers the search to be related to the advertiser’s product.

Quick facts:

• Search video ads will appear alongside organic videos.

• Once a user clicks on a search video ad, the ad mirrors the in-feed TikTok experience, with users able to continue scrolling through the search results in the order they appear on the page.

• TikTok does not allow advertisers to select the keywords they want to appear against.

• But advertisers can see which search terms they show ads for.

• The Search Ads Toggle is available now in the US and in-testing in other markets

While this is not a traditional search campaign, where advertisers select the keywords they want to appear against, expect TikTok to keep building features on top of their search experience.

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TODAY’S HEADLINES

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LinkedIn is rolling out brand partnership tags, for users to use on posts they've received compensation for. This update is part of an effort to make collaborations between brands and creators more transparent. And follows ‘Thought Leader Ads’, which launched last month (Social Media Today)

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