Today’s Insights

• TikTok launches search ads

• Meta is testing more in-add promo code

• Google offers more PMax creative insights

• Amazon has a new AI video ad tool

• Reddit launches ad inspiration library

Feature

🔎 TikTok launches Search Ads Campaigns

According to TikTok, 23% of users search for something within 30 seconds of opening the app.

TikTok

Google & Meta

💡 Meta’s new tool more prominently features promotions within ads

Meta is testing promo codes highlighted on ads for first purchase offers and more personalized discounts. And the company is bringing these features to Instagram Reels too.

Meta

🌍 Google is rolling out more insights for Performance Max campaign creative

Google’s new report breaks down creative performance in some more detail and the company reminded advertisers that they are working on introducing conversion metrics for each asset.

Google

🚩 Google will flag AI-generated images in search results

An ‘about this image’ feature will be available in Google Images, Lens, and Circle to Search and uses metadata to show if an image was taken by a camera, edited, or made by AI. The feature may also roll out to YouTube later this year.

Google

🔒 ‘Confidential Matching’ becomes the default for Google ads data security

Google said the new process "gives added data security and transparency, by isolating your business information during processing so that no one — including Google — can access the data being processed."

Google

More Headlines

📱 SocialAI is a new, Twitter-like diary app where bots reply to your posts…

The twist with the SocialAI experience is that there are no human users to engage with. Instead, users select from bot categories like "trolls" or "cheerleaders" to customize the interactions they receive.

TechCrunch

📊 Reddit launches an ‘ads inspiration library’ showcasing ads with the most engagement

Advertisers can browse Reddit ads sorted by upvotes and click-through rate.

Reddit

📹 Amazon introduces an AI tool for creating video ads

Businesses can turn any product image into AI-generated promotional videos. Currently in beta, the tool is set to launch for select U.S. advertisers. The company announced 5 new generative AI tools in total.

Amazon

🤖 HubSpot’s Breeze AI agents automate marketing and social media

4 AI agents are now integrated into Hubspot’s software, including ‘Content Agent’ and ‘Social Media Agent’. The Content Agent drafts content such as blogs, case studies, and landing pages based on the company’s CRM data. While the Social Media Agent analyzes a brand’s online presence and generates posts tailored to the audience and industry.

Hubspot

📺 Roku launches a self-serve ads manager

Roku’s self-service platform also enables Shopify merchants to run shoppable ads. These ads let consumers purchase products directly using their Roku remotes. Roku’s Ads Manager also features action ads that let viewers text themselves via interactive video overlays.

Roku

🎥 YouTube plans to introduce an AI tool to generate video clips for Shorts

Starting in 2025, users will be able to generate and post six-second videos from text prompts directly on YouTube Shorts. Google will integrate this text-to-video tool into YouTube using the Veo AI model. The clips will feature SynthID watermarks and clear labels indicating AI-generated content.

YouTube

🖥️ YouTube confirms ‘pause ads,’ allowing advertisers to display their ads on paused videos

YouTube confirmed that ‘pause ads’ are now available to all advertisers worldwide. The feature allows brands to target users with their ads when videos are not playing. Pause ads aim to offer a "less interruptive" viewing experience, YouTube says.

The Verge

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