Today’s Insights

🔗 TikTok One
📱 Instagram’s Standalone Reels App
🔍 Google Ads’ 2025 Priorities
📊 Google Hits 5T Searches
📹 Google’s Gemini Gets Video

Feature

⏳ April deadline looms—TikTok pushes new features

The TikTok saga continues to unfold. This week, Reddit co-founder Alexis Ohanian announced he will serve as a strategic adviser for a group seeking to acquire TikTok's U.S. operations. Ohanian is advocating for a future where TikTok US “users own their data” and “creators own their audiences”, with blockchain technology as the foundation.

As the April deadline approaches for TikTok to divest its US assets or face a potential ban, the platform is pushing ahead with creative infrastructure through the launch of TikTok One which is designed to streamline content creation and collaboration.

Here’s what TikTok One now encompasses:

• Creative Center – A hub for creative inspiration and AI-powered tools to enhance content production.

• Creator Marketplace – A platform connecting brands with TikTok creators for collaborations.

• Creative Exchange – A vetted network of creative agencies to help brands produce high-quality content.

While TikTok's US ownership situation remains uncertain, the platform is still investing in facilitating brand-creator partnerships. The company also announced new features for its desktop web application.

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More Headlines

📱 Instagram to launch a separate Reels app to compete with TikTok

Meta is reportedly considering launching Reels as an independent app. Adam Mosseri informed employees of the plan this week. The move would enable Meta to offer a like-for-like alternative to TikTok, given the uncertainty of their future in the US.

🔍 Google’s VP of Advertising lays out top priorities

With over 1 billion hours daily of YouTube creator content being consumed, Google is looking to create “more interactive ads that help viewers learn about products right in the ad without leaving their viewing experience”. Advertisers should also expect more innovation from Google in terms of advertising experiences as search becomes increasingly “multimodal”.

📊 Google now handles over 5 trillion searches annually

The last reported figure was 2 trillion in 2016. The updated estimate breaks down to approximately 416 billion searches per month and 14 billion searches daily. 

📹 Google adds live video and screen-sharing to Gemini AI

Users can use live video to show Gemini their surroundings and get real-time responses. They can also share their screen with the AI assistant to ask questions about what users are viewing or browsing using visual context.

🚀 Opera is testing ‘Browser Operator’, a new AI agent that performs tasks within the browser.

Opera’s Browser Operator automates tasks such as filling out forms, purchasing products, and gathering information. Unlike traditional AI assistants, it runs locally within the browser, avoiding cloud-based processing.