Today’s Insights

• TikTok adds For You customization

• YouTube offers more precise re-marketing

• Brazil bans X

• Yelp is suing Google

• Major publishers are blocking Apple

Feature

TikTok’s enables users to fine-tune the ‘For You’ algorithm

TikTok is incorporating user selections into its famous content recommendation algorithm

Users can now adjust their preferences to increase or decrease the frequency of various topics being shown.

The 'Manage Topics' feature provides a list of categories users can dial up or down with a slider to modify their For You content feed.

The feature removes the need for manual keyword or hashtag filtering and could make the app even more effective at serving up personalized content recommendations.

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Google & Meta

📹 Google Ads now offers re-marketing based on specific YouTube videos

Google Ads lets advertisers create re-marketing audiences from viewers of specific YouTube creator videos. Previously brands could only create remarketing audiences from viewers of their own YouTube channel.

Search Engine Land

🛍️ Google’s new feature helps retailers track shopping search trends

Retailers using Google’s new Merchant Center will be able to see which products and search terms are trending on Google. According to the company: “This means you can jump on viral moments, make better-informed inventory decisions and ensure your product descriptions use the same terms shoppers are”.

Google

⚖️ Yelp sues Google for antitrust violations over local search monopoly

Yelp alleges that Google is abusing its dominance in general search to monopolize the local search and advertising markets. They claim Google limits consumer choice by keeping users within their own ecosystem.

Yelp

📊 Google Analytics adds benchmarking data for businesses to compare their performance

Businesses can now compare their performance against "peer groups" in the same industry within GA4. Google says the data used for comparisons is encrypted and protected.

Google

More Headlines

📚 YouTube rolls out course creation features to more creators

More channels can offer structured paid or free educational content on playlists. The update includes new tools such as completion badges, a dedicated course tab, interactive quizzes, and a discussion section to engage audiences.

YouTube

🚫 Brazil bans X over refusal to comply with local laws.

Millions of Brazilian users have lost access to X after internet and mobile providers enforced a court ban on the platform. In response, 500,000+ Brazilians have joined the rival social network platform ‘Bluesky’ within days.

The Guardian

🔒 Publishers block Apple Intelligence from accessing their websites

Major publishers including The New York Times, Condé Nast, and The Financial Times are preventing Apple from scraping their content for AI training purposes. The publishers are either using the robots.txt file to block AI companies from accessing their content or trying to negotiate significant content licensing deals.

Apple Insider

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