🏙 TikTok Launches Offline Ads

Meet "Out of Phone' by TikTok

FEATURE

TikTok Launches Offline Advertising

TikTok has announced a new ‘out-of-home’ advertising solution that lets advertisers display TikTok content in the real world.

Advertisers can work with the platform’s communities and creators, expand the reach of those videos, and potentially tap into new audiences.

TikToks will soon be seen on digital billboards, in kiosks, cinemas, bars, restaurants, automobiles, airports, gas stations, retail stores, and more.

TODAY’S HEADLINES

Google releases updated guidance on preparing for the end of third-party cookies. On Chrome, third-party cookies will be blocked from Q3 2024. (Google)

YouTube is now offering an advertising package called "Spotlight Moments". The new feature uses AI to identify popular videos related to specific cultural events like Halloween or the Oscars. Then advertisers can run ads across videos referencing the topic or event. (Tech Crunch)

X has started charging new users in New Zealand and the Philippines $1 per year for access to basic features such as tweeting and replying. This amount is intended to tackle spam and bots on the platform. (The Guardian)

Meta is now allowing users to block Instagram from tracking their data across apps and websites. Users can review and disconnect tracking within the Accounts Center. (The Verge)

Klarna has added a shopping lens that uses AI to search for products based on a photo. The app will also look for the best deals online and show users similar items available. (Retail Dive)

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Written by Kole