🛒 Partners in Prime

FEATURE

Shopify Partners With Amazon Prime

In 2021, Shopify’s founder famously said, "Amazon is trying to build an empire, and Shopify is trying to arm the rebels.”

So it was a big surprise when, this week, the two companies became partners.

Shopify announced that they will enable stores to offer ‘Buy with Prime’ at checkout.

That means Prime customers can use their membership perks like free delivery and easy returns service when buying from Shopify stores.

The big criticism of selling through Amazon is not having visibility on who your customers are.

But with this partnership, Shopify stores will retain “100% control over their customer data”. And get to leverage the convenience factor that drives many people to shop with Amazon in the first place.

Shopify’s official announcement → link

TOOL KIT

Automate Amazon Influencer Partnerships

Stack Influence connects brands with 11M+ everyday creators.

Amazon brands like Unilever, Magic Spoon, and Blueland automate collaborations (and only pay for submitted posts).

Learn how → link

^Sponsored

TODAY’S HEADLINES

Meta is testing a carousel of suggested Threads on the Instagram Home tab. Engagement has decreased after a hot launch so Meta is leveraging Instagram to increase usage. (Tech Crunch)

Substack has launched an AI-powered tool that turns podcast clips into shareable social media assets. The tool turns a podcast transcript into a text-based video. (Substack)

X officially launched a job posting feature. Only Verified Organizations have access to the beta version. (X.com)

Reddit introduces ‘Keyword Suggestions’. Reddit will recommend keywords to use for ad targeting to help advertisers expand their keyword list. (Reddit)

X has added another state license for currency transmission. The new Rhode Island license includes the ability to send cryptocurrency. (Coindesk)