Today’s Insights

• Feature: What we know about OpenAI’s search product

• Google is almost ready to test AI Overview ads

• Meta claims 10% ad CTR increase with new 4:5 aspect ratio

• Reddit now offers lead-gen ads

• An influencer marketing agency is sold for $500M

Feature

OpenAI has announced ‘SearchGPT’ prototype

SearchGPT will tap into real-time web data and provide “clear links to relevant sources”.

• It starts with a search box asking: “What are you searching for?”

• After entering a query, SearchGPT will provide a natural language answer at the top of the page and supporting information with links to sources (shown below)

• Additional search results are shown in a sidebar

• Users can ask follow-up questions, the context building with each additional query

SearchGPT is only accessible to 10,000 test users at launch, with a waitlist now open.

OpenAI

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Google & Meta

🧪 Google sets to test ads in AI Overviews

Starting with a test phase, Google will test search and shopping ads among U.S. users. The company will use existing ad campaigns and feature a "Sponsored" label to integrate ads into AI-generated content summaries.

Search Engine Roundtable

💹 Google ad revenue is on the rise

Google's ad revenue rose 11% for Q2 year-over-year to $64.62 billion. This is the second-best ad revenue quarter Google ever reported.

Emarketer

🔍 Microsoft rolls out Bing generative search feature

Similar to Google's AI overview, Bing’s new generative search feature uses AI to provide tailored responses and additional context for user queries. The feature integrates AI-generated summaries with traditional search results.

Microsoft

📐 Meta enables advertisers to use a 4:5 aspect ratio for ads

A Meta representative says the new 4:5 aspect ratio delivers a 10% higher click-through rate compared to 1:1 or 1.91:1 formats. Advertisers worldwide now have access and can preview the ads before launching.

Meta

🌐 Meta is extending access to new AI assistant

‘Meta AI’ is now available in seven new languages and 22 countries. New features include advanced creative tools for image generation and editing, as well as enhanced support for complex tasks like math and coding.

Meta

More Headlines

💼 Marketing agency Publicis is set to acquire an influencer marketing agency in a deal worth $500 million.

‘Influential’ claims to have a network of 3.5 million creators, including 90% of global influencers with 1+ million followers.

Publicis

🚀 Reddit rolls out Lead Generation Ads with Zapier integration

Reddit’s new lead gen ads, now in public beta, let businesses gather leads directly from the platform. The integration with Zapier promises efficient lead management by sending collected data straight to advertisers' CRM platforms.

Reddit

🎧 Spotify rebrands its self-serve ad platform to Spotify Ads Manager

Formerly ‘Spotify Ad Studio’, Spotify Ads Manager, offers an expanded list of interest segments, and two new ad formats, ‘Canvas’ and ‘Opt-in Video’.

Marketing Dive

🤖 Omnicom launches ArtBotAI

The publicly traded advertising agency is increasing its investment into AI with the launch of ArtBotAI. The product is aimed at producing digital content for its clients using generative AI at scale. 

Marketing Dive

💸 Posh secures $22M in Series A funding to become TikTok for social events

With 2 million users and $95 million in lifetime bookings, Posh is aiming to capture 25% of the event ticket market by the end of the year.

Tech Crunch

📢 BeReal has introduced ads but some users are pushing back

Users are showing how they feel about introducing ads with negative reviews on the App Store and Google Play as well as X and Reddit.

Business Insider

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