🍪 Google's Cookie Crumble

Google Launches Next Phase of Cookie-Free Strategy

Google has taken another big step towards phasing out third-party cookies from the Chrome browser.

As part of Google’s new solution, Privacy Sandbox, Google will assign users to ‘Topics’ they believe the user is interested in. Google makes that data available via an API. Another separate API manages re-targeting.

Google announced yesterday that websites and apps can now access those APIs, which enables them to tailor the ads shown to users who fall into each category.

Chrome users can also edit the topics that they are automatically assigned to.

Earlier this year, Google claimed that using Privacy Sandbox compared to cookies only decreased return on investment for advertisers by 1-3%.

But larger-scale testing is needed to truly understand the impact of moving away from cookies.

Read in more detail on The Register or Google’s Official Announcement

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