🌀 Search breakup

Today’s Insights

• Could Alphabet (Google) be broken up?

• Google's AI Overviews get a redesign

• Google released a new core search update

• Hubspot launched an AI brand perception tool

• LinkedIn rolled out a TikTok-style video feature

Feature

⚖️ The U.S. DOJ is considering a Google breakup over antitrust violations

Catch up: A decision last week held that Google's multi billion payments to companies, including Apple, violate antitrust laws and inhibit consumer choice and innovation.

Next, the court needs to choose a remedy.

That could mean new rules requiring Google to share data or change other business practices.

It could also mean — as Bloomberg and The New York Times reported — a split of the company.

Although in the latter scenario, others are questioning which business units of the Alphabet holding company would meaningfully help lead to greater competition in the search market.

According to both reports, the Google Chrome browser and Android are the most likely business units the DoJ would go after.

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Google & Meta

🔗 Google revises AI Overviews layout to make web page links more prominent and clickable

Google has added a new, additional unit to the right hand side of the page, clearly displaying links to the sources referenced in the AI Overview. Google is also testing the addition of links to relevant web pages directly within the text of AI Overviews (in addition to the new right-side links), designed to make it easier for people to click out and visit sites.

🔍 Google released an August core organic search update

Organic traffic may fluctuate as Google’s latest algorithm update looks to promote “small or independent sites that are creating useful, original content” and show “less content that feels like it was made just to perform well on Search”.

📈 Meta will offer a new ad delivery model which focuses on “incremental conversions”

The new bidding system focusing on incrementality will be optional for advertisers. Meta will also introduce a feature called ‘Conversion Value Rules’ where businesses can indicate to Meta which audiences of conversions have more value, then optimize campaigns accordingly.

More Headlines

🤖 HubSpot’s new free tool shows how AI platforms perceive a company

HubSpot’s ‘AI Search Grader’, evaluates brand visibility in AI products like ChatGPT and Perplexity. The tool analyzes a brand's overall performance, sentiment, and share of voice and provides recommendations for improvement. 

📹 LinkedIn introduces TikTok-style 'Videos For You' feature

LinkedIn is now recommending videos prominently in users’ feeds. The video previews open into a full-screen video experience similar to TikTok & Instagram. This update underscores LinkedIn’s push into video, following a 34% rise in video uploads on the platform.

📺 YouTube is minimizing ad breaks to boost engagement on connected TVs

YouTube is making ad breaks less frequent but longer. This change, reportedly preferred by 79% of viewers, has led to 50% longer viewing sessions before the next ad.

📺 Tubi surpasses Max and Apple TV+ in U.S. viewing hours

Tubi’s free, ad-supported model is continuing to attract users to the platform. The service is consistently ahead of Peacock, Max, Paramount+, and Apple TV+ in total viewing time. Only YouTube, Netflix, Amazon, and Hulu are ahead.

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