🔍 Perplexity Ads

10M users, Perplexity is launching search ads

August 28, 2024

Today’s Insights

  • Perplexity search ads are coming soon

  • YouTube + Shopify expanded their affiliate program

  • YouTube is 10% of total TV watch time

  • Netflix upfront ad sales are up 150% YoY

  • X is offering video conferencing

Feature

🔍 Perplexity AI will bring ads to its search engine in Q4

The company is starting to pitch advertisers after amassing 10 million monthly active users. 

The company says that it answers more than 230 million queries a month, with U.S. queries increasing eightfold in the past year.

Now Perplexity plans to start selling ads for key categories including technology, health and pharmaceuticals, arts and entertainment, finance, plus food and beverage.

There will be two ad products at launch.

Advertisers can either sponsor related questions or place display ads alongside Perplexity-generated answers, with rates reportedly set at $50+ CPM.

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Meta News

📱 Meta is progressing towards bringing ads to Threads

Developers have discovered references to ad products within the Threads app code, including a "Sponsored" label, hinting that ads could be coming soon. However, Instagram spokesperson Alec Booker clarified, "there is no immediate timeline for monetization."

🔄 Meta launches cross-posting feature from Instagram and Facebook to Threads

Meta's new feature lets users share text and link updates from Instagram and Facebook directly to Threads. The feature is available globally on Android and iOS.

More Headlines

🛒 YouTube and Shopify expand Shopping affiliate program

Eligible Shopify merchants in the U.S. can sync products from Shopify to YouTube to enable thousands of eligible creators to promote the products in their videos.

📊 YouTube becomes the first streaming platform to exceed 10% of total TV viewership in the U.S

In July, YouTube captured 10.4% of all TV viewership, surpassing Netflix, Prime Video, Hulu, and Disney+ to set a new record for streaming platforms. This growth comes amid a 15% rise in overall streaming consumption, with other platforms like Peacock and Amazon Prime Video also experiencing notable increases.

📹 X is testing a new video conferencing feature similar to Zoom and Google Meet.

Chris Park, Co-head of X’s Developer Platform, announced the expanding feature set on X - with no timeline provided on public release or cost.

📈 Netflix boosts ad sales by 150% in upfront deals year over year

The platform is also enhancing its programmatic advertising services with new buying options, measurement tools, and partnerships.

📄 OpenAI strikes multi-year deal with Condé Nast to integrate content into AI products

The partnership will allow OpenAI to display content from Condé Nast’s publications including The New Yorker, Vogue, and WIRED within its AI models ChatGPT and SearchGPT. This follows similar deals with other major publishers, as OpenAI continues to expand its AI training capabilities.

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