Today’s Insights
🔍 Study: SearchGPT boosts traffic 4x
📸 Instagram favors Carousel posts
🛒 Google Shopping adds AI summaries
💰 Perplexity AI raising $500M
🎥 LinkedIn sees 14% increase in live events
Feature
📈 Study: SearchGPT is giving brands 4x the amount of traffic referrals compared to Perplexity and Claude
OpenAI’s effort to challenge Google’s dominance in search launched in beta in July. Still in beta, SearchGPT is growing 150% month-over-month, according to BrightEdge.
The same study found that Perplexity AI and Claude recorded 22% growth in searches. Despite this Brightedge found that Google, with its own AI-driven solution, has not experienced a decline in overall market share.
As AI search grows, the impact on organic traffic to company websites remains a key concern for advertisers. BrightEdge's findings show SearchGPT delivers four times more traffic referrals than Perplexity and Claude.
This suggests SearchGPT is by design a publisher-friendly product, supporting a recent statement by OpenAI’s Head of Media & Partnerships: “We think there’s an opportunity here to drive significant incremental traffic from new audiences”.
Google & Meta
📈 Adam Mosseri: Instagram is likely to give more reach to your Carousel posts, compared to photos
Mosseri explained that as users swipe through a Carousel—which can contain up to 20 frames—each swipe counts as an ‘interaction’, which the content algorithm factors in. Mosseri also “highly recommends” adding music to both Carousel posts and photos. Music makes content eligible to appear in Instagram's 'Reels' tab, exposing it to a broader audience.
🤖 Google Shopping rolls out AI-generated product summaries for U.S. users
According to Google: “You’ll now get an AI-generated brief with top things to consider for your search, plus products that meet your needs”.
🔍 Google is testing a new ad format that lets users expand and collapse sponsored search ads
In the screenshots, labels such as ‘Dell Laptops For Sale’, could be expanded to reveal sponsored product recommendations.
🖼️ Google Ads introduces ‘Page-specific Assets’ to generate images and videos
Advertisers can now select specific pages to auto-generate creative assets, like images and videos for Performance Max campaigns.
More Headlines
🎧 Amazon launches a generative AI tool for audio ads in the U.S
Advertisers can generate 30-second audio ads for free. In beta on Amazon’s DSP, the tool lets brands input product details and generate voice-over scripts.
🎥 LinkedIn is seeing a 14% rise in Live Events and 2.3x higher click-through-rate on Thought Leader Ads
LinkedIn released the data while explaining that advertisers can now use "Thought Leader Ads" to promote members’ posts about company-hosted events.
📈 X rolls out its trend analysis tool, 'Radar' to more Premium+ users
The tool lets subscribers monitor keyword analytics and track conversation trends in real-time. The tool aims to allow users to identify emerging topics and trends.
You’re caught up 🎊
