⚾ Bing's Failed Apple Pitch

FEATURE

Microsoft Discussed Selling Bing to Apple as Google Replacement

In 2020, Microsoft discussed selling the Bing search engine to Apple, replacing Google as the default option on Apple devices.

The deal would have certainly increased Bing’s global share of the search market from 9%. Since Apple has over 1 billion users of its Safari web browser the deal would have changed search marketing.

Apple ultimately decided against the acquisition. Partly because their existing agreement with Google brings in billions of dollars. But also due to concerns over Bing's quality and capabilities.

Microsoft and Apple executives testified in the US Department of Justice case against Google, where Apple's relationship with Google is a key focus.

Sources: The Verge, Bloomberg

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TODAY’S HEADLINES

Meta’s new Rayban Smart Glasses can take calls, play music, and live stream to Facebook & Instagram. Meta is positioning the latest version of the glasses as a tool for Content Creators. (Meta)

Meta is launching AI chatbots representing celebrities such as Snoop Dogg and Kendall Jenner. The chatbots will be able to interact with users and provide them with personalized advice and assistance with various tasks. (The Guardian)

YouTube advertising has launched ‘Video View Campaigns’. This enables advertisers to serve a video across YouTube’s skippable in-stream, in-feed, and Shorts ad formats from a single campaign. (Google)

Google Optimize will no longer be available after September 30th. Google is investing in third-party A/B testing integrations for Google Analytics 4. (Search Engine Land)

Reddit is removing the option for some users to opt out of ad personalization. Although exceptions have been made for certain countries in order to comply with EU privacy laws. (The Verge)