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FEATURE

Microsoft:
Ad Clicks within Bing Chat are 1.8X Higher

Google and Microsoft are putting AI-generated answers front and center of their search engines. Which means big changes to search ads.

Due to their partnership with OpenAI, Microsoft is further ahead in the process than Google. Microsoft gave a positive outlook for ads served within their AI chat experience.

A Microsoft Executive said that ads placed within Bing Chat receive a 1.8x higher click-through rate (CTR) than traditional search ads.

Also, Snapchat announced a partnership with Microsoft Advertising. Snapchat will incorporate Microsoft's Sponsored Links within their AI-powered chatbot. 150 million people have used Snapchat’s ‘My AI’ (featured above) so far.

Sources: SEO Roundtable, Snapchat

TODAY’S HEADLINES

Microsoft Advertising now offers Video and Connected TV ads. Ads can be served using Microsoft’s first-party data to target audiences as they use streaming platforms like HBO Max, Hulu, and Bloomberg. (Microsoft)

Pinterest told investors they are scaling up the volume of Amazon Ads served on their platform. Using Amazon’s data for advertising gives Pinterest “users more of the relevant commercial content they crave”. (Pinterest)

Google Ads is expanding their new AI tools. The ‘Automatically Created Assets’ feature is available in seven more languages. While ‘Conversational Experience’ which uses AI to guide campaign creation, is entering beta testing in the US and UK. (Google)

Meta is planning to launch a ‘sassy AI chatbot’ in the hopes of attracting younger users. Meta has plans to develop dozens of chatbot personas, including ones for celebrities to interact with their fans. (The Verge)

Threads is working to improve the app by making messaging easier and improving discovery and recommendations. Business Insider claims the average time spent in the app is 6 minutes per day, down from a high of 21 minutes just after launch. (Social Media Today)

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