Today’s Insights

🔍 Meta’s AI search tool
🛠️ Meta automates ad changes
📹 Google tests shopping videos
🛍️ Amazon’s low-price storefront
🚀 X launches SMB ad platform

Feature

🔍 Report: Meta is developing an AI search tool

Meta is building an AI-powered search tool aimed at decreasing its reliance on Google and Bing, according to The Information.

Currently, Meta retrieves information from Google and Bing for its ‘Meta AI’ chatbot which provides conversational answers and can be accessed via WhatsApp, Instagram and Facebook.

The report, citing a source involved with the strategy, said Meta will use its own web crawlers to provide real-time answers for current events.

The end game for Meta isn’t clear but a full-blown search engine seems unlikely. Perhaps more likely is that by attracting more user searches, Meta could generate high-quality data to enhance its AI models and ad targeting capabilities.

Reuters | The Information (Paywall)

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Google & Meta

🛠️ Meta’s new feature makes automatic ad changes without advertisers’ express approval

Meta is recommending a new feature that can pause or activate campaigns, adjust budgets, and consolidate ad accounts. Advertisers can check and toggle the feature on or off under ‘All tools’ and 'Automated Rules’ within Meta Ads Manager

Search Engine Land

📹 Google is testing video in Shopping results

A new ‘watch’ button has been spotted on Google Shopping product images which opens a product video when clicked.

Search Engine Land

💼 UK regulators investigate Google’s $2.3 billion investment in AI startup Anthropic

The CMA is assessing whether Alphabet’s investment could stifle AI competition. The first phase of the inquiry will conclude by December 19, with a potential deeper probe to follow.

Bloomberg

🌎 Google expands AI Overviews to over 100 countries

More global users can now receive summarized responses to queries. AI Overviews will be in English, Hindi, Indonesian, Japanese, Portuguese, and Spanish.

Google

More Headlines

📱 Apple releases iOS 18.2 beta with ChatGPT integration and AI-powered tools

Apple’s iOS 18.2 will let users interact with ChatGPT via Siri. Users will be asked to allow Siri to use ChatGPT for queries. The update adds tools for creating custom emojis, generating and editing images, and real-time analysis using Apple's Visual Intelligence.

CNBC

⏸️ French media and ad groups urge Apple to pause Safari’s ‘Distraction Control’ rollout

Distraction Control, available with iOS 18, allows iPhone Safari users to hide elements on webpages, like images, pop-ups, and ads. The group argues the tool risks GDPR non-compliance, disrupts ads and threatens publisher revenue. The group says it’s "actively considering all legal options" if Apple proceeds.

Business Insider

🚀 X launches a new ad platform designed for small and medium businesses

Campaigns created will use AI-based ad targeting (no targeting selections) and use auto-tracking pixel creation. Advertisers only set their target CPA and budget in a simplified campaign setup.

X

🛍️ Amazon plans to launch a low-priced storefront to compete with Temu and Shein

Amazon is imposing low price caps on what merchants can charge for items. The new storefront reportedly will list products such as jewelry for $8, $13 for guitars, and $20 for sofas. The section will offer direct-to-U.S. shipping with delivery times of 9-11 days.

Reuters

📊 Spotify partners with The Trade Desk to launch ‘Spotify Ad Exchange’

Spotify's new supply-side platform, SAX, will connect North American advertisers to Spotify's ad inventory. Initially the focus is on video but the platform plans to add audio ads in the future.

Axios