🧩 Meta's Ad Blueprint

FEATURE

Meta lays out the 5 keys to performance ahead of peak Q4

🎯 1. Simplify campaigns: Limit the number of ad sets so you can reach 50 weekly conversions per ad set.

🤖 2. Automate: Test Meta’s fully automated campaigns, or campaign features, which are all labeled “Advantage+”.

🤳 3. Creative variety: Map out the top motivators and barriers for your product and create a wide range of ads around them. Also, work with Content Creators.

📈 4. Data quality: Implement the Conversions API alongside the traditional Meta Pixel and ensure the Event Match Quality is rated “great”.

→ Check your Conversions API setup (free consultation included)

🧪 5. A/B testing: Use A/B tests within the ads manager to validate campaign results. Meta also mentions Conversion Lift to measure incremental impact.

Read more on Social Media Today or see Meta’s Infographic, right here

TOOL KIT

Better data in, better results out

Meta found a 13% increase in performance with an effective Pixel + API setup.

The problem is that most businesses set it up once and forget it, even though it is one of Meta’s critical performance levers.

See if you are leaving revenue on the table → link

TODAY’S HEADLINES

TikTok is killing the storefront integration with Shopify as it prepares a full rollout of TikTok Shops. TikTok allowed Shopify sellers to sync product catalogs to the app but will now push merchants to switch to their own e-commerce tool. (Business Insider)

Reddit is expanding their interest-targeting categories from 66 to 152. Reddit has broken many interests into multiple new interests to provide more specific targeting. (Search Engine Land)

X is offering $250 in free ad credits to small businesses. Select companies need to spend $1,000 over a 30-day period. (Social Media Today)

LinkedIn announced that they have 1.3M daily readers of newsletters on the platform. LinkedIn announced some new features for their newsletter feature including an updated UI. (LinkedIn)

Meta adds ‘branded content (influencer marketing) posts to their ad library. Enabling anyone to search for branded partnerships across Facebook & Instagram. (Lindsey Gamble on X)