💸 Meta: From Free to Fee

FEATURE

Meta considering an ad-free plan in the EU

The New York Times reported (paywall) that Meta is considering paid versions of Facebook and Instagram that would have no advertising for users in the European Union.

Of course, it is the incoming European Union’s Digital Services Act that is forcing Meta to make some pretty drastic changes. Meta confirmed last month that they will ask Europeans for consent for personalized advertising.

The way they’ll do that is now thought to involve offering a paid subscription as an alternative for users who don’t want personalized ads.

According to their latest earnings (on slide 15), Meta generates $17.88 on average from each user, per quarter - mainly through advertising.

So it seems viable for Meta to be able to offer an affordable plan in Europe to generate a similar amount of revenue.

If, that is what users would prefer - which remains to be seen.

Read in full on The New York Times → link (or free here on Tech Crunch)

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TODAY’S HEADLINES

Instagram confirmed that it may soon allow users to publish Reels up to 10 minutes. The move would align Instagram’s short-form video product with TikTok, which expanded its maximum video length to 10 minutes in February 2022. (Search Engine Journal)

Meta is removing news content from more regions. Meta will end its partnerships with publishers in the UK, France & Germany and instead double down on short-form video content. (Social Media Today)

HubSpot, a marketing and CRM platform, has announced its new AI strategy called HubSpot AI. It involves four components to help customers create content, provide automated customer service, offer predictions, and interact with content using natural language. (Tech Crunch)

Google is introducing a policy called Limited Ads Serving to help reduce misleading ads across its platforms. The policy will limit ad impressions for new advertisers as Google evaluates user feedback, past adherence to advertising policies, and identity verification. (Google)

X’s advertising revenue is down 60%, but they don’t need to get back to earlier levels to “survive”. Musk’s leaner operation and attempts to diversify revenue and make the new era of X less reliant on advertising. (X.com)

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