⏩ Meta fast forwards Threads Ads

FEATURE

Threads Ads Incoming

After launching Threads, Zuckerberg said that the app wouldn’t introduce ads until it reached “hundreds of millions” of users.

But it seems Meta is already laying the groundwork for monetization. Code relating to ads has been spotted in the web app despite Threads being projected to have 23.7 monthly active users by the end of 2023.

To accelerate adoption, Meta’s latest growth hack for Threads is featuring them on Facebook. While Instagram received a similar carousel back in August.

Sources: Threads, Tech Crunch

TODAY’S HEADLINES

Google is now starting to retire four attribution models for all properties in Google Ads and Google Analytics. Google cited “increasingly low adoption rates” as the reason for the removal which is starting in “Mid-October”, per their latest update. (Search Engine Land)

Google hears publisher concerns over AI-generated summaries for search queries. Publishers such as The New York Times have voiced unease over retaining website traffic and receiving credit for their content. (Reuters)

X will soon introduce two premium tiers, as confirmed by Elon Musk. We now know that one is cheaper than the current $8/month plan and the other will be ad-free but more expensive. (Tech Crunch)

Meta will expand ‘Broadcast Channels’ to Facebook in the coming weeks. People who manage Facebook Pages can start broadcast channels as a way to engage directly with their followers in their own dedicated feeds. (Meta)

LinkedIn has updated its Collaborative Articles feature, which uses AI-generated prompts for users to share their expertise. The new updates emphasize user contributions and make it easier for readers to engage with posts. (Social Media Today)