🌟 Meta & AI Celebrities

FEATURE

Meta Uses Public Posts to Train Celebrity Chatbots

Last week, Meta began adding chatbots, which take on characters played by celebrities, across Instagram, Facebook, and WhatsApp.

Meta revealed that their new AI assistants were partly trained using public posts on Facebook and Instagram.

‘Private posts’ (shared only with family and friends) and private chat messages were excluded.

The role of chatbots is more “about entertainment” rather than answering search queries, according to Mark Zuckerberg.

For example, MrBeast will play 'Zach', a big brother-type character "who will roast you". Or Tom Brady who plays, ‘Bru’ a “wisecracking sports debater".

The rollout has begun in the US and developers will soon be able to create their own versions.

Source: Reuters, BBC, The Verge

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TODAY’S HEADLINES

TikTok is testing an ad-free experience priced at $4.99 per month. The plan is positioned as an alternative to personalized ads, which the European Union is starting to regulate more closely.  (Matt Navara on LinkedIn)

Apple’s search engine functionality will soon be coming to more apps, including the App Store itself. Apple already offers web search results to ‘Spotlight’ searches, pointing users directly to sites that might answer their questions. (Bloomberg)

TikTok has launched a new AI-powered tool called Creative Assistant The tool helps advertisers create effective campaigns by analyzing data, offering suggestions, and providing best practice guidance. (Search Engine Land)

ChatGPT’s bot is being blocked by almost 25% of the top 1000 websites. ChatGPT published guidance on how to prevent the bot from accessing a website’s information. (Originality)

X has paid out more than $20M to users of the platform so far. Last week Reddit announced a similar program to start financially rewarding their users for posting. (Tech Crunch)

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