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🎨 Meta Debuts AI Tools for Advertisers

A full, global roll out will complete next year

FEATURE

Meta debuts Generative AI tools for advertisers

Meta has officially begun to roll out its first AI-powered features in its Ads Manager.

The new creative tools enable advertisers to create backgrounds, expand images, and generate multiple versions of ad text.

Meta is also working on more AI features, including generative backgrounds, such as outdoor scenes.

The company also mentioned that they are working on providing an AI solution for business messaging on Messenger and WhatsApp to engage with customers.

TODAY’S HEADLINES

Canva’s new AI-based ‘Magic Studio’ instantly repurposes content to other formats. For example, users can convert a blog into an email or social media post, without needing to manually change the layout or update the copy text. (The Verge)

LinkedIn has released Accelerate, an AI-based tool that builds a full campaign in minutes. LinkedIn will analyze past ads, the company’s website and their Linkedin page before building ad creatives and an audience. The offering is currently available to a limited number of customers in North America. (Insider Intelligence)

Reddit is rolling out new updates to its ad targeting options. This includes improved topic suggestions, expanded audiences based on interests, and new ad management options. (Social Media Today)

Google’s Display Network can be used to show ads on X. This combines Google Ads’ familiar campaign set-up process and targeting tools with X’s reach of 200 million daily active users. (Search Engine Land)

Elon Musk explained the “algorithm tries to optimize time spent on X so links don't get as much attention, because there is less time spent if people click away”. (Axios)

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Written by Kole