🔒 Privacy. That's Apple.

FEATURE

A Marketer’s Guide to iOS 17

Apple is readying iOS 17 for a September launch. New event. New iPhone. And new privacy changes to keep Marketers on their toes.

This time Apple is focusing on links! And specifically, the tracking added to the end of URLs that uniquely identify users.

Apple’s new ‘Link Tracking Protection’ feature applies to Apple’s Mail app, Apple’s Messages app and Safari Private Browsing.

For advertisers, the main thing of note is that Google Ads click tracking (GCLID) will be removed for users in Safari private mode. According to Digiday, around 20% of Safari users opt for Private Browsing.

Initially it was thought that UTM parameters would be impacted but that is not going to be the case.

According to Marketing agency Croud, the impact of Apple’s latest release will be “limited”. But they predict similar changes could roll out to Safari’s non-private browsing in the future. Which would have a much bigger impact considering the 1 billion plus people who use the browser.

Read Apple’s announcement

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TODAY’S HEADLINES

X is rolling out a beta feature that allows verified organizations to post job listings on its platform. Elon also dialed up the marketing by calling out LinkedIn on X. (BGR)

YouTube released a Q&A that gives more insight for creators on how to think about the algorithm and views. A product lead for Shorts mentioned the Shorts feed intentionally serves a more diverse range of content than long-form YouTube. (Tech Crunch)

LinkedIn has updated their feed algorithm for better content personalization. LinkedIn has expanded the number of signals it factors in to try to show higher-quality content. (Social Media Today)

Meta is offering up to $200,000 in ad credits to encourage some advertisers to re-test campaigns. The credits are reportedly for Shopping and a new version of their “reach and frequency” campaigns (Adage - paywall)

Microsoft Bing’s chatbot-and-search experience has come to Google Chrome. Previously users had to use Microsoft Edge to get Bing’s Search experience which integrates AI chat. (9to5 Google)

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