Today’s Insights

🧠 Google AI Mode Expands
🔔 Meta Tests Notification Ads
📅 LinkedIn Adds Calendly Button
💰 Alchemy Offers Creator Advances
🔍 Claude Gets Web Search

Feature

The AI-ification of Google Search continues to roll out

Google is rolling out broader access to AI Mode, placing it as the first tab in its navigation bar.

AI Mode is designed for users to get AI-generated results—similar to the ChatGPT-style search experience.

The traditional Google Search page remains the default, but users can switch to AI Mode via a tab (like ‘Images’ or ‘News’).

When in AI Mode, users get an AI-generated answer based on Google’s search index, with a few supporting links included. No official announcements on advertising - Google is still exploring options.

According to Google’s VP of Product, early feedback highlights strong performance on complex questions, up-to-date information, and useful follow-ups with helpful links.

Originally available only to Google One Premium subscribers ($20/month), AI Mode is now free and being rolled out to users on the waitlist.

Google & Meta

🔔 New Meta Ad Placement: Facebook notifications

Currently in testing, advertisers can serve ads to users who tap on the notification bell on Facebook. The text-based ads link to the advertiser’s landing page.

🚀 Meta brings AI-driven content recommendations to Partnership Ads

The new feature will enable brands to identify high-performing organic content to consider for paid promotions. Instagram’s creator marketplace is also getting AI-powered tools to suggest ideal influencer partners based on content, engagement, and ad experience.

🌍 Google rolls out AI Overviews to nine more EU countries

AI-generated search summaries are now available in Germany, Spain, Italy, Portugal, and more. Google has also added support for four new languages. The feature first launched in the U.S. last May and has since rolled out to over 100 countries worldwide.

More Headlines

📅 LinkedIn adds ‘Book an Appointment’ button via Calendly

Premium users can now link their Calendly account directly to LinkedIn’s custom buttons.

🎮 Discord plans to expand Video Quests ads

Starting in June, ads will appear at the bottom of the mobile app - the company’s first expansion into mobile ads.

💰 Alchemy launches $100M fund to give creators upfront payments

The platform analyzes creators’ past six months of income to estimate future revenue and offers upfront payments for a fee.

🔍 Anthropic launches web search for Claude for U.S. users

Claude can now search the web for up-to-date answers. This brings Claude into line with OpenAI’s SearchGPT, Perplexity and Google’s Gemini.

📈 Bluesky adds referral tracking for publishers

Websites can see how much traffic they are getting from Bluesky now that referral traffic is labeled ‘go.bsky.app’.

📊 TikTok expands Smart+ catalog ads

TikTok is expanding Smart+ to include website conversions. The AI-driven system automatically matches products with an audience, using shoppable video and image formats that highlight pricing and promotions.