🧪 Search Experiments

FEATURE

Google’s Latest Experiments

Google has started testing the Discover feed just below the search box on its desktop version for select users.

Discover shows people content related to their interests, based on their online activity. Up to now, the Discover content feed has been an app-only feature. So expanding to Google.com could bring significantly more usage.

Google confirmed the test of a more prominent placement for ‘Discover’ in a statement to The Verge.

Also, Google Search now gives users the option to create images with generative AI. A spokesperson explained that the feature is designed for when you “might be looking for a specific image, but you can’t find exactly what you have in mind.”

Sources: The Verge, Google

TODAY’S HEADLINES

Disney is launching a four-week activation on TikTok to celebrate their 100-year anniversary. Fans can watch content from Disney-owned brands and create their own videos with Disney music and effects. (TikTok)

Meta's AI characters are live, and “they're just as creepy and confusing as you might expect” according to Mashable. Meta is attempting to humanize interactions with AI for entertainment across Facebook, Instagram & WhatsApp. (Mashable)

Google has enabled businesses to add social media links to their Google My Business profile. According to Google, Social media links are now available for select regions. (Social Media Today)

Meta announced the general availability of Click-to-Message + Call Prompt ads. “This is Meta’s first ad product to drive Messenger calls from consumers to a brand’s Facebook page”. (Meta)

Spotify has launched a new in-app Merch Hub that provides personalized merch recommendations for users based on their listening habits. The hub is powered by a Shopify partnership and is designed to help support artists financially. (Tech Crunch)

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