🕵️‍♂️ Google's Major Leak

FEATURE

Google’s in-house search ranking docs were leaked - Google hasn’t commented

An SEO professional has published 2,500 pages of API documentation from Google's Search division. Some of the main discoveries contradict public statements given by Google employees.

Caveat: the leaked documentation does not confirm these are ranking factors or how much they are weighted, but it appears to provide unprecedented insight into what data Google Search uses.

Key takeaways:

• There are over 14,000 attributes listed.

• Google stores domain registration details which could be used for sandboxing new websites or domains that change ownership.

• The search engine utilizes several date signals to monitor content freshness.

• Websites with over 50% video content are tagged as "video-focused" and subject to different ranking criteria. Personal websites are also treated differently.

• Google has ranking “boosts” related to quality, images, and navigation usage.

• Google has a feature called “siteAuthority”, even though it has denied using website authority in the past.

Sources: Search Engine Land, Search Engine Roundtable, iPull Rank, The Register, Sparktoro

The source who leaked the documentation released this video on YouTube

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