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🕵️‍♂️ Google's Major Leak

Wednesday, May 29

FEATURE

Google’s in-house search ranking docs were leaked - Google hasn’t commented

An SEO professional has published 2,500 pages of API documentation from Google's Search division. Some of the main discoveries contradict public statements given by Google employees.

Caveat: the leaked documentation does not confirm these are ranking factors or how much they are weighted, but it appears to provide unprecedented insight into what data Google Search uses.

Key takeaways:

  • There are over 14,000 attributes listed.

  • Google stores domain registration details which could be used for sandboxing new websites or domains that change ownership.

  • The search engine utilizes several date signals to monitor content freshness.

  • Websites with over 50% video content are tagged as "video-focused" and subject to different ranking criteria. Personal websites are also treated differently.

  • Google has ranking “boosts” related to quality, images, and navigation usage.

  • Google has a feature called “siteAuthority”, even though it has denied using website authority in the past.

The source who leaked the documentation released this video on YouTube

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Google-HubSpot acquisition rumors continue

Reports of Google’s potential acquisition of Hubspot - which has a market value in the region of $30bn - first surfaced in April. Acquiring HubSpot would allow Google to better compete with Microsoft in the cloud-based business software market. It will also significantly enrich Google’s data for advertising and measurement purposes, which regulators will certainly scrutinize.

Google's new AI search feature is criticized for providing inaccurate and strange responses

One response about using glue in a pizza recipe has been widely shared. It seems that Google’s AI system was referencing a joke in a Reddit thread in their answer. Google insists that the product was working well overall.

Amazon is aiming to provide full-funnel advertising at scale for all businesses

Amazon's streaming TV service can reach up to 175 million people. Coupled with their first-party audience targeting, the company is bullish on attracting a greater share of the advertising market.

OpenAI continues content licensing spree

OpenAI has signed a $250M+ deal with News Corp, owner of the Wall Street Journal, to license its articles for AI training and answering user questions. This partnership adds to OpenAI's list of publisher partners, which also includes The Financial Times.

Meta is considering a paid version of their AI assistant, Meta AI

The Information received an internal company post that mentions the new paid tier, but there are no details on features or cost. The post also indicated that Meta is working on an AI tool for coding.

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You’re all caught up 🎊

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