🎟️ Google Marketing Live Highlights

FEATURE

Google begins integrating ads into AI Search

Last week we learned that Google will show more AI Overviews in response to search queries. At Google Marketing Live the company outlined the initial impact on paid search advertising:

• Based on the search query, Google is already showing ads above and below the new AU+I Overview box.

• Search & Shopping ads will also start appearing within AI Overviews for a small test group of users in the U.S. when Google considers the ad is relevant to the query and AI Overview.

• Ads from existing “AI-powered Search” and Performance Max campaigns will have the opportunity to appear within the AI Overview.

Source: Search Engine Land, Google

More updates from Google Marketing Live below 👇

MORE FROM GML 2024

🛍️ Google is rolling out a new AI-powered ad format that shows shoppers how items of clothing would look on different skin tones and body types - more

📊 Performance Max campaigns will be able to optimize toward profit (rather than revenue) using the cost of goods sold value in Merchant Center

🖼️ Companies will be able to update a visual “brand profile” showcasing images, videos, and promotions on search in the coming months

🛒 Google is expanding the YouTube Shopping affiliate program - Shopify Plus stores will be able to sync their products for content creators to promote.

📈 Google announced the new Marketing Mix Modeling platform, Meridian, will be available to all later this year - more

🎨 Advertisers can add their font and color guidelines in Performance Max, and images to reference, to generate on-brand creative assets.

Full round-up

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