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FEATURE

Google Launches Ad Data Manager

Google Ads Data Manager has been officially announced by the company. The new tool is designed to centralize managing first-party data with Google.

This means businesses can connect their customer data from multiple sources to a new, dedicated tool within Google.

Google is encouraging advertisers to improve the accuracy of their conversion tracking by giving Google’s tools access to hashed customer data, in what they describe as a “privacy-safe way”.

Look out for the new addition to Google ads in early 2024.

Sources: Google, Search Engine Land

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