🎯 Search Themes

FEATURE

New Google Beta Elevates Performance Max

Google announced a new beta for Performance Max yesterday.

Performance Max currently reviews advertisers’ ads and landing pages to decide where and when to place ads across Google Search, YouTube, Gmail, Discover, Maps, and Display.

Now with the “Search Themes” beta, advertisers can add more information to help guide Google’s ad targeting.

Google asks “What are some words or phrases people use when searching for your products or services?”. Advertisers can add up to 25 per campaign.

More improvements and control options will be added in early 2024.

Sources: Google, Google Ads Liason via Linkedin

TODAY’S HEADLINES

Amazon has launched a self-service streaming TV ad solution. ‘Sponsored TV’ enables brands to run streaming TV campaigns on Amazon Freevee, Twitch, and third-party streaming TV services through Fire TV apps. (Amazon)

Microsoft has announced the relaunch of Microsoft pubCenter. The platform enables websites to generate revenue by placing ads delivered by the Microsoft Advertising Network. (SE Roundtable)

Apple has extended its Apple Pay Later feature to all users in the US. The company allows for installment payments without interest or fees for purchases between $75 and $1,000. (Tech Crunch)

Meta claims that nearly 4 billion people, about half the world’s population, use at least one of Meta’s apps monthly. Meta grew ad revenue by 23% year over year. (Search Engine Land)

Meta announced that Threads almost has 100M monthly active users. Zuckerberg updated investors on the app’s progress, also adding polls and GIFs this week. (The Verge)