🦾 Google Introduces Gemini

TODAY’S HEADLINES

Google has announced ‘Gemini’, its most advanced AI model. Bard will now be powered by the new model which should be a marked improvement for just about everything Bard already does. “It understands their intent better, it’s answering better. It’s more factual, higher quality'“. Then next year, Google is planning to launch a preview of Bard Advanced. (The Verge)

Google is allowing advertisers to choose to prevent their ads from appearing on non-Google-owned websites. This comes following another report from Analytics on brand safety on Google’s Search Partner network. Advertisers can temporarily exclude all campaign types, including Performance Max from search partner sites. Reportedly advertisers have until March 1, 2024 to opt out. (Search Engine Land)

TikTok allows users in over 20 countries to directly buy event tickets in the app via Ticketmaster. There have already been over 2.5 billion views of ticket-integrated videos. (Social Media Today)

TikTok’s proposed state-level ban has been stopped by a federal judge. Montana signed legislation to ban TikTok in the state but the law was stopped before it came into force. (Reuters)

Google now requires videos to be the main content on a webpage to be eligible as a ‘video mode’ search result. Videos that are not the main content of a webpage will no longer appear in video mode and their indexing may decrease. (Search Engine Roundtable)

Instagram is testing a new feature called "Hype" which allows users to attach public comments to their Stories. This is part of their efforts to increase interaction and engagement within the app. (Social Media Today)

X’s AI chatbot Grok now ‘rolled out to all’ US Premium+ subscribers. Unlike ChatGPT and Bard, Grok can incorporate real-time knowledge into its responses from X. (Tech Crunch)

LinkedIn is rolling out new updates to its newsletter feature, which has 500 million subscriptions. LinkedIn will now show deeper insights into the subscriber demographics and content performance. (LinkedIn)

TOOL KIT

💛 Make SEO Content That Google Loves With AI

GrowthBar helps you plan, write, and optimize long-form blog content 10x faster and 2-3x your organic traffic.

The new Google Search Console integration helps you instantly identify the highest-opportunity keywords to prioritize.

With one click our Blog Post Generator analyzes the existing top-performing posts on the SERP for the focus keywords.

Allowing your new AI writing assistant to produce SEO-friendly, original content in seconds (instead of days).

The BEST part is that you can try it for yourself for free today

▶️ Start Free Trial

UPDATE: You can also use THEKEYWORD40 promo code for 40% off plans