Today’s Insights

• The global market for digital marketing agencies

• YouTube launches ‘Pause Screen Ads’

• Google brings back shopping results to AI Overviews

• Spotify is considering cash incentives for YouTubers

• Apple offers visual search on iPhone 16

Feature

💼 The market for digital marketing agencies is projected to x2 between 2021-2027

According to Flippa, the global market for digital marketing agencies was estimated to be worth approximately $4.2 billion in 2021 and is expected to reach $9.4 billion by 2027.

Flippa, an online business marketplace, is now listing agencies as a new category on the platform. The company estimates that there are 200,000 digital agencies operating globally.

Earlier this summer, The Wall Street Journal published GroupM’s analysis showing that global ad spend (including traditional) will reach $1 trillion by next year.

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Google News

🌐 Google adds links to the Internet Archive’s Wayback Machine

Users can now view older versions of webpages directly from the search interface. This feature is available globally to users in 40 languages and can be accessed on the ‘about this page’ section.

Internet Archive

🔍 Study: Google AI Overviews show 46.3% overlap with top search results

A study by Rich Sanger and Laurence O'Toole found that half of the links in AI summaries are identical to those in traditional search results. It also found that YouTube and Wikipedia are the most frequently cited sources with 3.88% and 3.76% respectively.

Rich Sanger

🛍️ Google is bringing back shopping results in AI Overviews

Some users are seeing shopping and product results in Google AI Overviews for commercial and informational queries after Google withdrew them earlier in the year.

Search Engine Roundtable

⚖️ EU court dismisses Google’s appeal on $2.65B antitrust fine

The ECJ ruled that Google unlawfully favored its own shopping service over competitors, maintaining the €2.4 billion fine from 2017. It noted that Google "failed to meet the legal test for a duty to supply access to comparison shopping services."

The Register

More Headlines

📺 YouTube introduces pause screen ads on smart TVs

YouTube will now show ads while users pause videos. The paused video appears in a small window on the left, with a "Sponsored" ad featuring the advertiser's name and logo on the right. Users can decide to dismiss or learn more about the ads.

EMarketer

🔍 iPhone will introduce a Google Lens-like ‘visual intelligence’ feature to iPhone 16

Apple's ‘visual intelligence’ will enable users to perform visual searches that can analyze objects, landmarks, and text directly on their iPhone 16. Users can also use this tool to send queries directly to ChatGPT. Apple says the feature will be available in October for U.S. users and expand to other regions by December.

Tech Crunch

🎥 Spotify explores paying YouTube video creators to share content on its platform

The deals, of up to 7 figures, aren't focused on ad revenue or content production but reportedly aim to boost Spotify's video offerings and engage its users.

Bloomberg

🚫 Australia is moving to ban children from social media

Australian Prime Minister, Anthony Albanese, says the government will set a minimum age for kids to access social media. “We want them to have real experiences with real people because we know that social media is causing social harm,” he said. The age limit will likely fall between 14 and 16.

Semafor

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