🗞️ Digital Marketing Must-Knows

Your weekly 60-second round-up

June 13, 2022

Hi! Every Monday we round up 5 essential marketing stories ready for you to skim in 60 seconds. 

1. Amazon launches ‘Virtual Try-On for Shoes’. Using AR, Customers can point their cameras at their feet to see how the shoes will look. There are thousands of sneakers from New Balance, Adidas, Puma, and more to try this out on. The feature is in the iOS app in the U.S. & Canada. (Amazon ↗️)

2. Facebook is developing ‘basic ads’ - according to Business Insider. The idea is that ads would not rely on any personal information. And is aimed at “brand advertisers that are trying to build awareness and shape perception of products” (Business Insider↗️)

3. Pinterest acquired THE YES, an AI-powered product discovery platform for women’s fashion. Pinterest sees the new company as a way to “help accelerate [the] vision for Pinterest to be the home of taste-driven shopping” (Pinterest ↗️).

4. TikTok creates a new dashboard showing platform trends. A new tool to discover trending hashtags, songs, creators, and videos by country and industry. (TikTok ↗️)

5. Twitter releases a ‘Product Drop’ feature. A “Remind me” button can be placed at the bottom of a tweet to notify users on launch day. The tweet will contain a product detail page. (Twitter ↗️)

✂️ Snippets for the road

  • Instagram lets you pin posts to your profile

  • LinkedIn to launch Business Manager in coming weeks

  • Google’s latest search algorithm rollout is complete

  • Spotify’s podcast business is up 300% YoY

💡 Growth Tools: Warm Welcome embeds video into landing pages, email marketing campaigns, and more. Most brands mostly rely on written text to build and persuade customers to try a product. With Warm Welcome, customers can see the friendly face of someone within the business who can “greet visitors as if they walked into your physical store.”

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