🗞️ Digital Marketing Must-Knows

Hi! Every Monday we round the 5 most important updates ready for you to skim in 60 seconds.

1. Spotify launches a new feature to lets fans listen to podcasts as they're recorded. ‘Spotify Live’ allows listeners to live chat or join the host onstage. This replaces ‘Greenroom’, which was described as Shopify’s Clubhouse competitor.

🎁 Bonus: A new report shows the best times of day to post on LinkedIn, Twitter, Instagram & Facebook. See the results from Sprout Social here.  

2. Instagram algorithm change announced. Original content is favored over content that is re-shared. It’s designed so that content creators should get more visibility on their posts.

3. Amazon will offer all retailers the ability to use their shipping & logistics. ‘Buy with Prime’ enables merchants to fulfill orders placed on their own sites. Prime members can use the payment and shipping information stored on their Amazon accounts to place an order.

4. Amazon looks to expand its video ad business. Amazon has rebranded IMDb TV to ‘Freevee’ to position itself as a destination of free TV content. Last year Amazon announced that its ad-supported video channels reaches 120 million people.

5. Netflix plans to introduce advertising to the platform. For comparison, according to Kantar, Hulu generated $2.1 billion in 12 months from ad-supported tiers. WarnerMedia said nearly half of new HBO Max subscribers choose the $10-a-month version with commercials, over the $15 one without.

✂️ Snippets for the road

• Instagram now allows US all users to tag products

• IronSource releases new platform to manage in-app ad campaigns

• Microsoft is building ad program for Xbox

• Whatsapp teases new ‘Community feature

• Web scraping was found to be legal in the US

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