🗞️ Digital Marketing Must-Knows

Your weekly 60-second round-up

June 20, 2022

Hi! Every Monday we round up 5 essential marketing stories ready for you to skim in 60 seconds. 

1. Facebook is planning a feed algorithm overhaul. Facebook plans to include non-follower content in its feed as an answer to TikTok's 'For You' tab. Facebook is likely to switch to a video-heavy experience, with Reels & Stories prioritized. The main way Facebook intends to help friends and family keep in touch (Facebook's original mission) is by tying direct messaging to Reels. "It’s essentially a race to see if Facebook can become like TikTok before TikTok becomes more like Facebook". (The Verge ↗️)

2. TikTok appears to be testing a ‘Shops’ tab within the ‘inbox’. The Shops tab images show a destination for users to see orders, cart & a list of coupons. The delivery and payment options are also shown in what could show future TikTok’s eCommerce capability. (Matt Navarra on Twitter ↗️).

3. Amazon is creating local advertising opportunities. According to Business Insider: Amazon is hiring a new team which is "a rare opportunity to join a start-up business with Amazon ads" that will "create a brand new business and revenue stream for Amazon Advertising." (Business Insider ↗️)

4. Spotify reaffirms audiobooks expansion. CEO Daniel Ek told investors “We believe that audiobooks… will be a massive opportunity”. This follows Spotify’s acquisition of audiobook creation company Findaway last year (The Verge ↗️)

5. Pinterest launches idea ads, a stories-style full-screen combination of images, videos, and music. (Social Media Today ↗️)

✂️ Snippets for the road

  • Amazon to start drone deliveries in the US

  • YouTube shorts are watched by 1.5 billion logged-in users

  • Microsoft Bing has a new shopping marketplace

💡 Growth Tools: Adison allows you to create your own swipe file of the top ads you come across on TikTok & Facebook. So you can save them and easily share with your team or content creators.

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