🗞️ Digital Marketing Must-Knows

Hi! Every Monday (or Tuesday) we round up 5 essential marketing stories ready for you to skim in 60 seconds. 

1. Twitter brings Shopify products to the profile page. Shopify users can connect their Twitter accounts with a new Twitter app. Then start automatically importing products from their Shopify store in a product carousel. Individual product cards redirect to the retailer’s website. (Twitter ↗️)

2. T-mobile creates advertising targeting based on their customer’s app downloads. T-mobile is attempting to walk the “Perilous Line Between Programmatic And Privacy”. Advertisers can target their wireless customers with ads using the T-Mobile DSP. T-mobile anonymizes, aggregates and excludes location data. iOS users are not included given Apple’s position on privacy and customers can opt-out. (Ad exchanger ↗️)

3. Netflix are in partnership talks with Google for their ad-supported plan, according to CNBC. The Information reported that Comcast & Roku are also in the mix to become Netflix’s advertising partner. (CNBC ↗️)

4. TikTok launches a new attribution manager. Advertisers can now change attribution windows to measure campaign results. 1-28 days post-click and 0, 1 or 7 days post-view. (TikTok ↗️)

5. Shopify opens up B2B selling features for its merchants. Shopify Plus will allow brands to create B2B specific customer profiles, price lists, payment terms and checkout to sell wholesale. (Twitter ↗️)

✂️ Snippets for the road

• Amazon plans a second Prime Day event later this year

• eBay wholly acquired an NFT marketplace

• Reuters reports some rideshare drivers are wrapping cars in ads

• Twitter is testing a long-form writing feature

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