Today’s Insights

💳 ChatGPT Shopping
🚫 Google keeps cookies
📢 Threads ads go global
🤖 ChatGPT ads in 2026?
👀 Perplexity browser targets ads

Welcome back,

ChatGPT just got a new job: personal shopper. ChatGPT is now recommending products from stores like Amazon & Walmar complete with prices, star ratings, and links to buy. OpenAI said they are working a feed connection so brands can provide their product information directly to ChatGPT.

Feature

🛒 ChatGPT is your new Shopping Assistant

ChatGPT now recommends products based on users' conversations. Google Shopping-style product cards are displayed with images, star ratings, prices, and direct links to purchase.

The checkout process is completed on external websites (like Amazon, Walmart).

Adam Fry, ChatGPT’s Search Product Lead, clarified a few key points in an interview with WIRED.

“They are not ads. It’s trying to understand how people are reviewing this, how people are talking about this, what the pros and cons are.”

That highlights some of the key differences with shopping on Google:

• No ads (yet)

• Users’ shopping preferences are remembered

• Product recommendations are informed more by reviews, editorials and forums like Reddit (less reliance on keywords)

Want to make sure your products are eligible to appear in ChatGPT? 

Like a search engine, ChatGPT uses a web crawler - so OpenAI recommends making sure its not blocked.

ChatGPT is creating its own product feed integration so brands can connect their product information directly. You can sign up to be notified when this feed becomes available, at the bottom of this page.

Over a billion searches happen inside ChatGPT every week. Now it will shape what products people discover and buy.

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Google & Meta

🚫 Google decided next steps for third party cookies

Google will continue to support third-party cookies in Chrome, and will not use a prompt that requires users to opt-in or opt-out. Instead, users can continue managing cookie settings through Chrome’s Privacy and Security options.

💳 Google is launching an accelerated checkout experience for Demand Gen campaigns

Advertisers can now drive purchases directly from YouTube in-stream ads. Shoppers can check out on the merchant’s website immediately after selecting a product ad.

📢 Meta rolls out ads on Threads to all advertisers

Ads on Threads will appear as image-based placements between posts in the home feed. The ads will be available by default for new campaigns using Advantage+ placements or manual placements inside Meta’s Ads Manager.

🆕 Meta launches a standalone Meta AI app

The new app includes a discover feed to explore and remix how others are using AI prompts. The AI assistant also draws from users’ data on Facebook and Instagram to deliver personalized replies.

More Headlines

🤖 OpenAI could bring ads to ChatGPT in 2026

The company’s internal revenue projections show $1 billion in revenue expected from “free user monetization” next year. Although the leadership has previously expressed a dislike for ads, rising user numbers and ambitious revenue goals could push OpenAI to reconsider.

🧪 YouTube tests AI overviews in search results

The new feature uses AI to generate a carousel of video clips related to a user’s product-based searches.

👀 Perplexity’s ‘Comet’ browser will offer “hyper-personalized” ads

Perplexity’s CEO, Aravind Srinivas, says the company’s upcoming browser will track users’ data both inside and outside the Perplexity app to offer premium ads. Comet will collect data on shopping habits, travel, and web activity to build user profiles.

💻 Digital video ad spend surpasses linear TV in the 2025 upfront market

Digital video now commands nearly 60% of total TV/video ad budgets, according to the IAB. Digital video ad spending is projected to hit $72 billion in 2025.

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We’ll be back next Wednesday!