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Amazonās āBrand+ā Turns Shopping, Browsing & Streaming Data into Smarter Ads

Todayās Insights
šŗ Amazon launches Brand+ ads
š± Meta tests ads on Threads
š³ X partners with Visa
šÆ Microsoft Ads adds LinkedIn data
šļø TikTok Shop automates ads

Feature
š¢ Amazonās āBrand+ā Turns Shopping, Browsing & Streaming Data into Smarter Ads

Amazon Ads is expanding its advertising toolkit with Brand+, a new AI-powered solution that identifies consumers likely to purchase in the next three months.
By tapping into ātrillions of signalsā from shopping, browsing, and streaming data, Amazon aims to refine audience targeting across its ecosystem.
Brand+ lets advertisers deliver campaigns on Prime Video, Twitch, and Fire TV, as well as third-party platforms like BuzzFeed and Fox Corp.
Unlike traditional TV ads, which rely on broad demographic reach, Amazon is pitching Brand+ as a way to use machine learning to target consumers based on real-time intent signalsāfrom searching for fitness gear to streaming vacation documentaries.
Simplifying the buying process was another goal of Brand+ too, with Amazon claiming that inventory can be purchased in as few as four clicks.
Sources: Deadline & Media Post
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Google & Meta
š Google Ads expands campaign-level negative keywords in PMax to all advertisers
Previously in beta, all advertisers can now exclude unwanted search queries across their campaigns. The platform is also expanding brand exclusions for different formats for retailer advertisers with product feeds.
š¢ Meta begins testing Ads on Threads with select advertisers in the U.S. and Japan
Threads ads will appear between posts in users' home feeds. Businesses can extend their existing Meta campaigns to Threads without additional resources.
More Headlines
š³ X partners with Visa to power its digital payments platform āX Moneyā
The deal will enable U.S. users to fund their X Money accounts using Visa Direct. Users can also make peer-to-peer payments and transfer money to bank accounts in real-time. Yaccarino said the Visa partnership is the āfirst of many big announcementsā for X Money.
š„ X rolls out a dedicated (TikTok-style) video tab for U.S. users
The tab allows users to access and watch full-screen video content on the platform. It replaces the "Communities" tab in the bottom navigation bar and is available in the latest app update.
š¢ YouTube is testing offering the Masthead ad placement on an hourly basis.
Brands can reserve YouTubeās main homepage ad placement in hourly, rather than daily slots. The Masthead gives advertisers 100% share of voice on YouTube across all devices.
šÆ Microsoft Ads has made LinkedIn profile targeting an option for Performance Max campaigns
Advertisers will have access to LinkedInās professional targeting data including signals like by company, industry, and job function. The feature will debut in six pilot markets: the U.S., Canada, the UK, Australia, France, and Germany.
š Flip, the TikTok Shop rival, is giving creators equity
Flipās āFounding Creators Fundā gives accepted creators $6,000 to $100,000 each - up to $100M in total. Creators can share reviews and earn cash based on engagement on the platform.
šļø TikTok Shop introduces automated ad campaign creation tool
āGMV Maxā according to TikTok ācuts campaign set up time in halfā and automates elements including audience targeting, bidding and creative selection for product listings.
šŗ Netflix hits 8.5% of the U.S. TV viewing in December, ties all-time high
The platform's viewership rose 14% over November, matching its previous record set in July 2023. YouTube led all platforms with an 11.1% share, and Prime Video hit a record 4.0%.

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