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Amazon teams up with rivals TikTok
Today’s Insights
Amazon partners with TikTok, Pinterest
Google pulls back AI Overviews
Apple is launching web page ‘Distraction Control’
Netflix drops ad prices
Uber is on track to sell $1bn worth of ads
Feature
🛍️ TikTok and Pinterest users can now buy products directly from Amazon ads
Amazon-powered ads on TikTok and Pinterest enable users to discover, browse, and purchase items directly from Amazon without leaving the social apps.
By linking their Amazon and TikTok/Pinterest accounts, shoppers can access real-time product details and use Amazon's built-in checkout to buy items.
Amazon has been trying to make their own social product, Inspire.
And TikTok is increasingly moving into e-commerce with TikTok Shop.
But with the partnership each is sticking to what they do best to offer a strong ‘social-commerce’ proposition.
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Google & Meta
🚀 Google Trends unveils new ‘Trending Now’ page
The page now shows a list of phrases and interest levels by hour and comes with improved country-level filtering options.
🔍 Study: Google AI Overviews drop in volume and length
A study by SE Ranking found that Google AI Overviews appeared in just 7% of queries in July, down from 64% in February. The average length of these Overviews has also decreased by nearly 40%, following a rocky initial rollout in May.
📊 Instagram makes ‘Views’ the primary metric for all content formats
The Head of Instagram, Adam Mosseri, says “Views will now be consistent across all types of content photos, carousels, stories, and Reels.” This update, expected in the coming weeks, aims to unify the measurement across Meta’s platforms.
More Headlines
🛡️ Apple rolls out ‘Distraction Control’ feature in Safari
‘Distraction Control’ lets users select specific website elements and remove them from view. The tool will not sync across devices or block ads, as it rolls out this week into beta.
📈 Reddit reports an increasing user base and advertising revenue
Reddit's Q2 results revealed an increase of 8.5 million daily active users, pushing the total to 91.2 million. To further drive revenue growth, Reddit’s CEO also hinted at the introduction of paywalls for select subreddits.
🗞️ Reddit plans to introduce AI Summaries
CEO Steve Huffman says AI-generated summaries will “summarize and recommend content” and enable users to "dive deeper into products, shows, games and discover new communities on Reddit." The feature will be powered by both first-party and third-party technologies.
🔝 Publishers prioritize Reddit following the platform's traffic surge
Reddit’s increased visibility in search results, following Google's September 2023 Helpful Content Update (and partnership with Google), has led publishers to boost their activity on the platform. The update has caused Reddit’s traffic to rise, with publishers like Rolling Stones, Yahoo, and The New York Times launching or revamping accounts to tap into the growing audience.
💸 Netflix drops ad prices to less than $30
Netflix's new ad rates are now between $20 and $30 CPM, a drop from $65 CPM in 2022. This price cut aims to make Netflix more competitive against rivals like Amazon Prime Video.
🚀 Uber is on track to generate $1bn from ads this year.
Uber is on track to achieve this milestone just two years after its launch. Uber recently made its ‘Journey Ads’ available to programmatic media buyers to extend access to more advertisers. Uber has “playable ads” and enhanced measurement tools on the roadmap.
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