Today’s Insights

• Google brings ads to AI-generated summaries

• Meta launches ‘Movie Gen’

• YouTube Shorts extends video length

• Amazon increasing Prime Video ads

• TikTok is scraping the web, a lot

Feature

📱Google’s AI search summaries officially have ads

Google has introduced ads within its AI Overview feature on mobile for U.S. users.

Ads from existing Shopping, Performance Max, and AI Search campaigns will automatically show in the new placement.

The ads, labelled as "Sponsored," can appear below AI summaries if there’s a “commercial angle” to the chat interaction.

Advertisers will be curious how this new placement compares to traditional placements. However, Google Ads reporting will not allow advertisers to isolate and analyze the performance of these ads within the AI Overview separately.

As Google collects (and, hopefully, shares) more data, the long-term impact on search behavior and ad strategies will likely become clearer.

Search Engine Land

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Google & Meta

📍 Facebook tests a new ‘Local Tab’

The new Local tab will allow users to find Marketplace, Groups, and Events. The updates also include: weekly event recommendations, a personalized Explore tab, a single Video tab for Reels, and new Messenger Communities for specific interests.

Meta

🎥 Meta launches ‘Movie Gen’ to create short videos from text prompts

The Movie Gen tool can create 16-second videos from text prompts. It can also generate audio, edit videos, and turn photos into personalized clips with real people. Currently, the feature is limited to select internal employees and a few external partners, including filmmakers.

Meta

📱 U.S. orders Google to open Android app store to rivals after antitrust ruling

A federal judge has ruled that Google must allow competing Android apps on the Google Play Store for three years, following an antitrust case by Epic Games. Google plans to appeal, citing potential security risks. Legal commentators say the decision reflects increasing judicial scrutiny of Big Tech's dominance.
BBC

🎥🔊 Google Lens now supports video search and voice command input

Users can now record videos and ask questions through the Google app. The app delivers AI Overview responses with additional online resources based on the video and voice prompt. The feature is available globally for Android and iOS in English.

Google

🛍️ Google is also rolling out a new Google Lens feature that displays product information during searches

Google Lens will show users reviews, price comparisons, and purchase locations directly on the results page. Advertisers will also be able to display shopping ads in Google Lens results by the end of the year.

Google

✔️ Google tests verified checkmarks for businesses in search results

Some users see a new verification feature in search results that displays blue checkmarks next to verified business links. This ongoing experiment includes major brands like Microsoft, Meta, Apple, and Amazon, but it hasn't been fully rolled out yet.

The Verge

🆕 Google introduces new search result page layout in the U.S

Google’s AI-organized search results now group content by subcategories rather than ranking links. The layout is now being used for recipe-related mobile searches. It will soon extend to other categories.

Mashable

More Headlines

🕷️ TikTok's Parent Company, ByteDance boosts web scraping efforts with its tool, Bytespider

Bytespider is scraping data at a rate 25 times faster than OpenAI's GPTbot. This surge in scraping activity raises questions about the company’s AI plans. This surge in scraping raises questions about the company's AI goals, especially as the U.S. government plans to restrict TikTok's operations.

Fortune

📹 YouTube Shorts extends video length to 3 minutes

Starting October 15, creators can upload videos longer than 60 seconds on Shorts. The update includes new remix templates for reusing formats and trending sound sync.

YouTube

📢 Amazon will bring more ads to Prime Video in 2025

Kelly Day, VP of Prime Video International, said that next year, ads on Prime Video's ad tier will increase. Amazon will also launch new shoppable ad formats, including carousel ads, interactive video ads, and pause ads for Prime Video.

Financial Times

📸 Pinterest launches ‘Performance+ creative’ to change product images into lifestyle visuals

This generative AI feature is part of Pinterest’s Performance+ suite. It includes AI and automation tools for advertisers. The platform also introduced Performance+ bidding to optimize ads for value.

Pinterest

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