🛑 AI Influencer Ads (Incoming)

FEATURE

🤖 AI Influencers are coming to TikTok Ads

TikTok announced a new set of tools that enable brands to create ads using avatars generated by artificial intelligence that look like real people.

Brands can select from a library of Stock Avatars that TikTok has pre-built - ready for commercial use. Or brands can create their own Custom Avatars, which are AI clones of individual content creators or a brand’s spokesperson.

TikTok commented that ads made with these new features will be labeled accordingly on the platform.

You can watch a TikTok avatar in action in the official demonstration video for yourself here

TikTok Newsroom

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MORE HEADLINES

🚗 Uber Journey Ads are coming to Google Ads

Journey Ads are shown in the Uber Rides app to people requesting, waiting for, and taking an Uber ride.

According to Marketing Dive, Uber has a new partnership with Google Ads to open up access to more advertisers. Programmatic platforms Display & Video 360, The Trade Desk and Yahoo DSP will also offer Journey Ads.

Marketing Dive

🖼️ YouTube is preparing thumbnail testing for all creators.

YouTube will monitor which thumbnail generates the most watch time and select the 'winning' image once there is a clear result. Creators can add up to 3 thumbnails to test.

9to5 Google

📺 Introducing the new Google TV ad network

The Google TV network is made up of 125+ free channels built into Google TV, including live sports, TV shows, and movies. Advertisers can now run non-skippable video ads to 20+ million devices watching the content.

Advertisers can access the Google TV network through Google Ads and Google Display & Video 360 platforms.

Google

📌 Pinterest launched 'Ad Labs' and 'Performance+'

Pinterest will generate personalized lifestyle backgrounds to make Product Pins more engaging as part of the Ad Labs program. While Performance+ uses Pinterest’s newest AI development to maximize conversion campaigns.

Pinterest

🎧 Spotify launches marketing agency

Spotify's 'Creative Lab' will help brands create custom marketing campaigns, as part of the company's plan to attract advertisers to its 615 million-strong platform.

The company will also begin testing AI-generated voiceovers for brands.

Tech Crunch

🔍 TikTok introduces image search for TikTok Shop

Users can now take or upload a photo of an item, and the app will show similar products for consumers to purchase on TikTok Shop. Those with access to the new feature will see a camera icon in the search bar in TikTok Shop.

Tech Crunch

🧵 Meta launches its much-awaited Threads API

The API enables developers to create integrations and third-party apps for the platform. Functions include publishing posts, fetching content, and managing replies. Developers can also access post insights like views and likes.

Adam Mosseri on Threads

💸 Documents reveal Elon Musk’s plan to turn X into the next Venmo

State license applications indicate plans to add a Venmo-like payment feature to X. Users will soon be able to store money, pay others, and purchase goods in physical stores.

The company has secured money transmitter licenses in 28 U.S. states and plans to expand nationwide by late 2024.

Bloomberg

🛑 YouTube embeds ads in videos to bypass ad blockers

YouTube is testing server-side ad injection, embedding ads directly into video streams. This method makes ads indistinguishable from content, effectively neutralizing ad blockers.

Search Engine Land