💸 Ad-Free Meta

FEATURE

Official: Facebook & Instagram will be available Ad-Free in the European Union

Meta will offer a subscription-based, ad-free version of Facebook and Instagram to EU users to comply with privacy regulations.

The cost to remove ads from the apps will be €9.99 per month.

Uptake is not expected to be high, but Meta is appeasing regulators by providing an ad-free alternative.

How will this affect Meta? In Q2 2023, Meta generated $17.88 from their EU users* on average. This translates to €5-6 per month.

X has also confirmed an ad-free plan this week. ‘Premium+’ is priced at $16 per month to remove ads which will be offered globally, rather than only in the EU.

^{(*See slide 15, here)}

Sources: Meta, Social Media Today, Reuters

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TODAY’S HEADLINES

Google's mobile-first indexing, which started seven years ago, is now completed. This means Google assesses the mobile version of a website (instead of the desktop version) to help determine page ranking. (Search Engine Land)

YouTube is cracking down on ad blockers by withholding content. YouTube has confirmed the approach is being expanded globally. (YouTube)

TikTok is testing a feature that identifies products in videos and shows users similar items in its e-commerce marketplace. The feature appears as a "Shop Now" button overlaid on videos. (Business Insider)

Google has agreed to invest an additional $2bn into an OpenAI competitor. ‘Anthropic’ is a US-based artificial intelligence startup company, founded by former members of OpenAI.(Reuters)

Pinterest surpassed expectations of monthly active user growth. The company had been projected to reach 473 million global monthly active users and added an additional 9 million. (CNBC)